New Year cards sent, between 2009 and 2014, to Flatland’s clients, partners and friends.
2011-2013. By ironically subverting and highlighting the economic crisis context, this New Year cards strategy allowed for lower production costs while maintaining the object’s uniqueness, coincidently conveying a cheerful and pragmatic message. Thus, for three consecutive years, an estimated number of copies was printed. Every year the cards were manually customised and personalised, making each copy unique.
2014. Still in the context of the economic crisis, this solution involved stamping cards (in the size of a business card), allowing for lower production costs. The cards said: “Happy 2014 – let’s take a chance!” / “for this purpose, cuts in communication, design, dimension were predicted”
2010. An original and playful solution was used to decipher the message, encouraging interaction with the object. The 2010 New Year card includes a thaumatrope.
2009. This card uses solar light to decipher the message.
related works
